Aviation is one of the sectors that has seen the most change in the last two decades. The diversification of the business model with the proliferation of low-cost companies and changes to the services offered to the user, as well as the security measures imposed on airports after the attacks of 9/11, have changed the rules of aviation worldwide.
The need to implement reliable security methods in passenger control that meet international standards as well as continuously adapt to travellers’ preferences have led companies in the sector to constantly update their practices.
What are the passengers of the future looking for?
Both airports and companies in the sector – airlines, agencies or travel websites – are competing to offer the best experience to the traveller while complying with the established safety rules. Time saved when it comes to boarding and meeting the expectations of users is made possible due to the use of direct management digital tools.
According to the study “Travel Tribes 2033” by Amadeus, based on input from 10,000 travellers from 15 different countries and 22 experts from various fields, future travellers will consider the following factors when planning and undertaking their air travel: increased sustainability in operations and personalised journeys, with AI, machine learning, and Big Data as allies.
In this context, travellers are increasingly looking for simple and effective solutions with biometric recognition and identification of people being presented as the best option. Airports can now quickly and securely identify travellers using facial recognition devices that verify their identity, with a simple two-step authentication process. This helps to minimise boarding times and reduces queues for entry into the destination country in compliance with international air traffic safety regulations.
Meanwhile, when registering new customers, airlines and travel agencies can perform digital onboarding using biometrics, freeing the customer from having to rely on passwords, which are increasingly difficult to configure and memorise due to the need to avoid phishing fraud. Under this system, customers register with their face and access their account to make reservations, purchase tickets and access boarding passes.
In addition, biometric solutions will help airlines and travel management companies safely incorporate new and disruptive forms of payment, such as Fintech or cryptocurrencies, that appeal to younger travellers. All these changes, which are already underway, will require solvent, secure and effective data management, with measures to protect people’s digital identity, which is where biometric solutions can be very useful.