Facephi boosts sales channel by appointing Alejandro Gómez de Cuenca  as new Senior Vice President Partners Channel 

The technological experts in digital identity are committed to strengthening sales through a solid global partner network under the direction of Gómez de Cuenca 

Facephi is committed to boosting its sales by reinforcing its partner channel and is taking a quantum leap in its organisational chart with the incorporation of a new area manager. Alejandro Gómez de Cuenca, a senior executive in the technology sector with extensive experience in multinationals in the digital identification and protection sector, will assume the duties of Senior Vice President Partners Channel . 

The Spanish technology company brings its biometric digital identification solutions to five continents, with a strategy focused on marketing a more scalable product through its Facephi Identity Platform. To do this, it has adopted a strategy for the effective diversification of its sales channels and consolidates its network of partners at an international level. 

Javier Mira, CEO and president, says that “the incorporation of Alejandro Gómez de Cuenca is an important qualitative leap in our sales strategy. His extensive experience in marketing digital identification products will allow us to access new areas and diversify our current channels.” 


About Alejandro Gómez de Cuenca 

He has extensive experience as a Strategy Manager in the technology sector, with over 25 years of international professional experience on five continents. 

A graduate in Economics and Business at the European University, with a specialisation in IT Project Management from Stanford University, and with certifications in blockchain architecture solutions from the Blockchain Training Alliance, he has a solid career track in management task, defining product strategies and road maps at different multinationals. He has successfully managed and implemented more than 30 projects in different areas of national identification solutions, security and border management systems, and mission-critical IT systems. 

Gómez de Cuenca has a deep understanding of security and biometrics solutions market that he has applied in the companies for which he has worked so far, such as Siemens, Avalon Systems and Avalon Biometrics, the latter founded by himself and acquired by Gemalto, where he carried out various functions in the sales and strategic development areas. The latter would become the multinational Thales, where for ten years he held various positions with a responsibility of sales director in the Middle East and other regions, including Africa, Nigeria and India. Last year he held the position of vice president of sales solutions and business development in Africa and the Middle East.