The changes happening in customer purchasing dynamics over the last few years of the technological revolution have forced companies to rethink what products and services they offer to their customers and how they are doing it. The greater variety of options has made the fight for customers’ attention tougher, forcing organisations to develop user-centric products, in other words, produce the ones that are consumer-focused and aimed at improving the user experience. Consumers that have adopted a more active and demanding role and are aware that there is a wider range of options to choose from will expect nothing less than exceptional service.
But what does that mean?
Offering a user-centric product or service means putting customers, every one of them, at the centre and building from there to ensure the best user experience. However, for this to happen, before developing a product, you must follow these steps:
- Understanding the problem that has to be solved
- Work on developing user-friendly technology
- Accompany the customer throughout the implementation process.
- Offer after-sales customer service
- Analyse results and feedback for further improvements
It is important to be able to offer an adaptable service, understanding and resolving the need for each detail. Priority must lie in responding to the specific needs of each customer accurately, so that the product is not only efficient but also accessible.
What does user-centric mean for a customer?
A user-centred design optimises usability and conversion of product goals, examines ease of use, and detects problems so that improvements can be made. Being willing to listen to the customer at all times gives you a different perspective, an external approach that can help you make better decisions, to make necessary corrections that will reduce bounce rates and increase customer satisfaction and sales.
In our case, and as providers of technological tools, we work to make them functional and efficient for our end users, while never forgetting our direct customers. Both are taken into consideration when designing the user experience.
For example, we recently detected that our client had some requirements that our biometric technology products were unable to meet, so we started working on a solution to address all their challenges, and that would also do so jointly, through a single tool: Facephi Identity Platform.